Today’s pharmacy marketplace requires more than a traditional RFP. In this candid case study, a large employer shares its journey transitioning from a traditional PBM to a transparent model. The session explores the guiding principles behind the shift, RFP and vendor evaluation process, and the strategic and contractual considerations that drove the final decision. Attendees will leave with a practical roadmap for evaluating transparency, business models, contract terms, implementation risk, and long-term strategic alignment in their own next pharmacy partnership.