Kathryn Rooks is a healthcare leader who builds growth strategies that improve access, deepen trust, and deliver measurable impact. She brings nearly two decades of experience spanning brand strategy, customer engagement, and organizational growth across pharmaceuticals, cancer care, autism therapy, hearing health, and now dermatology.

As Chief Marketing Officer at SkinIO, Kathryn leads marketing, sales, client relations, and operations — guiding the organization’s strategy to expand access to early detection and create meaningful value for employers, providers, and patients. Her leadership centers on aligning teams around purpose, strengthening client partnerships, and ensuring innovation translates into real-world outcomes.

Prior to SkinIO, Kathryn held leadership roles at Takeda Pharmaceuticals/BioLife Plasma Services, Cancer Treatment Centers of America, and national leaders in autism therapy and hearing care. Her work has been recognized with awards for creative campaigns and, more importantly, for building high-performing teams that drive sustainable growth and lasting impact.

Kathryn earned her MBA in Marketing from Middle Tennessee State University and a bachelor’s degree in Mass Communications from the University of Evansville.